Empowering Autoimmune Care at Scale with Trusted Security

WellTheory is transforming chronic disease management with a first-of-its-kind virtual care platform focused on reversing the autoimmune epidemic—a healthcare crisis impacting more than 50 million Americans across 800 under-studied and under-served conditions. Autoimmune diseases disproportionately affect women, and traditional healthcare models often fail to address the root causes or provide sustainable relief.

Founded by patients, for patients, WellTheory combines lived experience with clinical expertise to deliver a whole-person, research-backed program that improves health outcomes, reduces healthcare costs, and restores workplace productivity. Their proprietary care model is producing measurable results:

• 81% of members report improved digestive symptoms
• 61% report improvements in depression
• $5,181 in average healthcare savings per patient

As WellTheory expanded, it needed to transition from a cash-pay model to serving large employers and healthcare organizations. Meeting the stringent security and compliance requirements of enterprise clients became critical to opening new growth channels.

The Challenge: Building Enterprise Trust Through Security and Compliance

WellTheory’s leadership team recognized that to successfully sell into major healthcare organizations and Fortune 500 companies, they needed to demonstrate a mature, enterprise-ready security program backed by SOC 2 compliance.

However, like many high-growth startups, they faced several challenges:

• Navigating complex procurement security reviews with non-technical buyers.
• Managing limited internal resources while pursuing rapid business expansion.
• Ensuring security conversations didn’t become blockers to closing critical deals.

They needed a partner who could lead them through the compliance process while also serving as an active participant in high-stakes customer conversations.

The VioletX Solution: Strategic Security Leadership and Hands-On Support

VioletX became a trusted partner to WellTheory, providing more than just compliance guidance—we acted as an extension of their leadership team.

• End-to-End Compliance Execution:
•  VioletX led WellTheory through the full SOC 2 certification process, ensuring controls, documentation, and security policies were audit-ready and aligned with healthcare industry standards.
• Active Sales Support and Risk Communication:
•  VioletX participated directly in customer-facing conversations with some of the world’s most security-conscious organizations. We translated technical security concepts into clear, business-relevant language—helping WellTheory overcome procurement hurdles and accelerate deal cycles.
• Education and Process Maturity:
•  Beyond compliance, VioletX coached WellTheory’s leadership and operational teams on how to integrate security best practices into everyday workflows—from onboarding employees to managing third-party vendors.
• Responsive, Embedded Support:
•  With dedicated Slack channels and weekly executive syncs, VioletX provided real-time guidance, helping the team navigate complex customer requirements and security questions under tight timelines.

The Results: SOC 2 Compliance and a Strong Foundation for Enterprise Growth

With VioletX’s leadership, WellTheory successfully achieved SOC 2 certification, opening the door to partnerships with major healthcare providers and employers.

Key outcomes included:

• Transitioned away from a cash-pay model and unlocked new enterprise revenue streams.
• Reduced friction in the sales cycle by confidently passing security audits and procurement reviews.
• Built a scalable security program that supports long-term growth in the healthcare and employer benefits markets.

“VioletX’s expertise and responsiveness made all the difference. They became a crucial partner in helping us navigate tough security conversations and achieve SOC 2 compliance with ease.”

 — WellTheory Team

With a clear security framework in place, WellTheory is now positioned to scale its mission of reversing the autoimmune epidemic—improving lives, reducing healthcare costs, and delivering measurable results for both patients and employers.

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